But what does it say about us that we’re not willing to accept change? Do we just expect brands to simply stay the same and not evolve with the times? Even you change your clothes every day or switch up your style now and then, so why can’t Cracker Barrel? The highly criticized rebrand of the down-home southern restaurant chain has become a lightning rod for controversy, with some saying the new changes make them feel “uncomfortable.” Visceral reactions aside, the changes are a bit hard to miss.
In addition to overhauling its menu, the chain also started the process of retrofitting its restaurants last summer to give them a brighter, more modern look that includes lighter walls, improved lighting, and an emphasis on more intentional decor. Kind of like when SpongeBob became normal and smoothed out all his edges, just not as weird and dystopian. Despite what people say, the updated restaurants feel fresh and more inviting than the kitschy, overly cluttered stores we’ve become accustomed to.
Cracker Barrel's Sleek New Logo: 55 Years in The Making
Beyond just updating the look and feel of their stores, though, Cracker Barrel is doubling down on the modern rebrand with a sleek new logo and brand identity for the first time in 48 years. To give you a bit of context, Cracker Barrel’s initial identifier was text only until 1977, when the man leaning on the barrel was added, and the rest is history. While the brand’s new visual identity may not include the iconic mystery barrel resting man, it does honor the brand's original heritage by using the classic gold and brown colorway in ingenious ways.
Cracker Barrel's New Fall Menu
As if that wasn’t enough, the brand also announced a slew of new menu items just in time for fall with the help of country music star Jordan Davis, who starred in the new “All The More” campaign to celebrate the brand's 55th anniversary.
Related: Cracker Barrel Teams With Best-Selling Country Music Star to Celebrate 55th Anniversary
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