Set to open its doors on August 22, the new space aims to be a full-on beauty experience. The store will house The Ordinary's entire lineup of skincare superstars, including the fan-favorite Niacinamide 10% + Zinc 1% serum, which has garnered a cult following for its ability to target blemishes and refine pores. Also on offer will be the viral sensation AHA 30% + BHA 2% Peeling Solution, often referred to by beauty aficionados as the "Vampire Facial" for its blood-red hue and dramatic exfoliating results.
In a move that’s so L.A., The Ordinary is collaborating with a local legend for its grand opening. To celebrate, Fashionista reports the brand is giving away free tote bags with your initials customized by none other than Mr. Hoodbrush—a local artist known for his custom airbrushed designs on clothing and accessories. Fans of his work, which has been featured on television shows like America’s Got Talent and Dancing with the Stars, will be able to get their hands on their very own one-of-a-kind bag.
How The Ordinary Went From a Social Media Sensation to an In-Person Experience
The brand's success didn't go unnoticed. In a move that shook the beauty industry, Estée Lauder, a titan known for its high-end portfolio, bought the company for approximately $1.7 billion in May 2024.
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