A new report from the Entertainment Software Association (ESA) shows that adults aged 50 and older now make up 29% of U.S. gamers, a sharp climb from just 9% in 1999.
Gender parity is particularly pronounced among older players: women in the Boomer generation actually outpace men in participation (52% vs. 46%), while even women in the Silent Generation (80 - 90 years old) play at the same rate as their male peers.
The demographic shift has been decades in the making. By 2004, 17% of gamers were over 50. By 2024, that number had nearly doubled, thanks to the rise of mobile platforms and accessible design that accelerated the trend.
According to the ESA, Asia leads with 1.48 billion gamers, followed by Europe at 715 million and North America at 285 million.
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