Meta's next generation of smart glasses may be coming sooner than expected, and for less cash too. According to Bloomberg's Mark Gurman, Meta is planning to release smart glasses with a built-in display by the end of September, and the company is aiming at an $800 price-point for the next-gen specs.
Previous predictions put the price of these glasses at between $1,000 and $1,400, but according to Gurman's report, Meta plans to set the bottom price at $800, settling for slimmer profits in exchange for greater demand. For comparison, an Apple iPhone 16 retails for around the same price as Hypernovas, a pair of Meta Ray-Bans starts at $299, and XReal's One Pro smart glasses retail for $649.
What Meta's lower-than-expected price means
The lower price would also help tether users to the Meta infrastructure of apps and services. Hypernova won't just be hardware; it will no doubt be a gateway to WhatsApp, Instagram, Facebook, and Meta's AI too. The company seems to be betting consumers will warm up to smart glasses by degrees: from audio and cameras, to notifications and mini-apps, and eventually, to full augmented reality. Whether consumers will see $800 as a fair ticket price will determine whether Hypernova is just another gadget, or the first step in making smart glasses as ubiquitous as smart phones are now.
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