So we looked to The New York Times' Wirecutter for their 2025 picks selected by rigorous testing of 30 different mascaras that they then narrowed down to 12 that were blind-tested by a panel. We're so happy they have time for that, because their top pick truly surprised us. (To be honest, we're a little surprised they tested this one at all, since it's by a relatively-new celebrity brand.)
The New York Times' Pick for Best Mascara Will Surprise You
Drumroll with mascara tubes please! The New York Times choice for best everyday mascara is:
Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara, $22
Their testers also found that just one coat provides a lot of pigment, and although it goes on clumpy, a basic comb through evenly distributes the product, which stays put all day.
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In Rare Beauty’s independent study of 120 people, 100 percent of users representing all lash types reported they had more length and volume after using the mascara; 95 percent had more lift; and 92 percent had more curl, New Beauty reported.
When it comes to mascara, I always buy a mini if they offer one, since you should replace it every three months anyways (and I've never run out.) Try this one for just $12.
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