The idea of both features is simple: Rather than see the traditional image you might set for a particular contact when they call you, calling card (and Contact Poster, for that matter) is a dynamic, full-screen graphic for each caller. It takes advantage of the large edge-to-edge displays that have become standard over the years, displaying a large image with bold, engaging text.
That creates an interesting divide: Apple won't let you make a Contact Poster for other users, while Google won't let you create your own calling card. I suppose Google's is more in line with how we've traditionally handled contact photos, with each user setting the images they'd like the see for each of their contacts.
How to set a calling card on Android
Now, go to a specific contact. If you have the feature, you should now have a "Try adding a calling card" pop-up on this screen. Tap it, and you'll see a blank slate, inviting you to add a new image via your camera, image gallery, or Google Photos. Choose a photo from whichever source you like. Once the photo is in the calling card, you can customize the color and font for the contact's name to appear in. You'll also be able to choose a zoom level for the image you selected by pinching and pulling on the picture.
The traditional contact photo isn't going away, either. You can choose whether to crop your calling card to put the standard contact image, or choose another photo altogether.
I always welcome companies like Google to make features like this, because they're just fun. This isn't going to make it easier to call people, and there's nothing wrong with the existing contact photos setup. But as long as these phones have large, impressive displays, we might as well take advantage of them.
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