But now, it's a post-COVID world, and everythingshutsdown earlier. Or at least, it did. Now, Burger King is stepping into the Fourth Meal slot, aiming squarely at Taco Bell.
Restaurant Brands International (RBI) CEO Josh Kobza announced the company's August 7 earnings call that over 1,200 Burger King locations have extended their hours, per Restaurant Dive. Kobza said the change was driven "to help meet late night demand from guests." McDonald's made a similar announcement in May, noting that most of its restaurants would be open until midnight or later. "Our fans know there’s no better way to end an unforgettable night than by feasting on your favorite McDonald’s order," the company said in a statement to USA Today.
A replier claiming to be a Taco Bell employee doubled down. "Correct...we recently, quietly, opened most of our locations back to 4-5AM." An elated person in the thread wrote, "Third shift stoners rejoice!"
Burger King also has been remodeling stores, which it credited in part for its recent growth. “Those portfolios are making significant investments in remodels and the returns from those remodels have been very good,” Kobza said.
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