Zapp's, the "daringly different" New Orleans-style kettle chip maker, announced on Tuesday that its newest release is finally ready for the public to savor, confirming "another bold bayou flavor" would be heading nationwide.
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"Zapp’s new take on ranch flavoring provides a refreshing yet delightful flavor when paired with the Blackened Bayou seasoning,” Stacey Schultz, senior vice president of marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc., said in an Aug. 12 statement. "With our new Bayou Blackened Ranch chips, we took a classic recipe and turned it up a notch to introduce a snacking experience that’s unmistakably Zapp’s and bursting with New Orleans flavor."
Zapp’s Launches New Bayou Blackened Ranch Kettle Chips.A few critics mentioned the chips were "salty" and a bit "underwhelming," but the reviews have been largely positive, encouraging others to try the new flavor for themselves.
As a certified @ZappsChips connoisseur let me introduce you to their new king ?!!! #BetterThanCrawTators pic.twitter.com/aaX25kGt3o
— Jason Baker (@ThejbakerERA) August 11, 2025Those looking to try Zapp's newest creation can find it in the chip aisle alongside the brand's unique growing lineup: Voodoo, Spicy Cajun Crawtators, Big Cheezy, Salt & Vinegar, Cajun Dill Gator-tators and Mesquite Bar-B-Que.
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