The campaign, which launched last Friday, quickly spiralled out of control as collectors and resellers rushed to buy meals in bulk.
Social media erupted with complaints as images surfaced showing long queues at McDonald’s outlets and discarded food in plastic bags.
“I couldn’t buy a Happy Meal for my daughter because of these people,“ one frustrated parent posted on X.
McDonald’s had initially set a limit of five meals per person but acknowledged that some customers bypassed the rule for resale purposes.
The fast-food chain pledged to enforce stricter purchase limits and crack down on intimidating behaviour towards staff.
This is not the first time such issues have arisen, with past collaborations, including manga series “Chiikawa,“ facing similar problems.
The backlash has led some to sarcastically rename the campaign “Unhappy Meals.” – AFP
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