SAN JOSE — The Aloft hotel in western San Jose could be converted into a residential care hub for seniors, documents on file with city planners show.
At 4241 Moorpark Ave., Aloft San Jose Cupertino would become an 80-unit residential care facility with an assisted living and memory complex, according to the proposal submitted by Shashi Group, the hotel’s manager. Shashi Group owns or operates several Bay Area hotels.
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The conversion is expected to consist of “limited exterior changes and some interior renovations to accommodate the new use,” according to the documents filed with the city.
A timeline for the conversion wasn’t immediately known.
“This conversion plan is more of a reflection of the current hotel market rather than problems with the brand,” said Alan Reay, principal executive with Atlas Hospitality Group, which tracks the California lodging market. “Aloft is a good brand.”
This sort of shift makes sense considering the widening woes facing the Bay Area hotel market, Reay said.
“Hotel owners are looking at how buyers value their asset,” Reay said. “They might make more money from a memory care facility than operating a hotel.”
One of the most noteworthy conversions of a Bay Area hotel was the transformation of the southern tower of the Signia by Hilton into housing for students at San Jose State University.
The 264-room south hotel tower was bought by Throckmorton Partners, a Bay Area real estate firm that converted the highrise into a 700-bed student housing hub that opened in August 2024.
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