Video games entered mainstream culture decades ago, but these days, gamers are more like celebrities, with millions of fans online. That means, among other things, that the days of gamers wearing jorts and oversize T-shirts are long past. Esports athletes and streamers alike now dress with urban panache mixed with opulent sensibilities. The result is a mix of luxury brand worship, Korean streetwear, video game fantasy and Japanese “kawaii” culture. Major brands have taken notice. Tyler Blevins, the mega-popular video game streamer known as Ninja, signed a deal with Adidas and released a limited edition run of “night joggers,” which sold out almost immediately. Gucci partnered with London es
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