AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire – The Dish ...Middle East

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten its pre-show. It’s still early and specific details are unknown, but there’s hope that a shave can be done by year’s end. […]

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