That appears to be exactly what Microsoft is doing. If you use Microsoft's search engine, Bing, you'll find many different options for interacting with Copilot. You can click the big Copilot button next to the search bar, or deal with the enormous "Copilot Answer" that appears at the top of any given search result, à la AI Overviews. But if you try to use Bing to search for another AI product altogether, like ChatGPT or Gemini, that Copilot Answer is replaced by something else entirely: Copilot itself.
Look, Bing is a Microsoft product, so of course the company would rather direct you to its own services than point you towards the thing you're actually looking for. In fact, the same thing happens when you search Bing for a non-Microsoft web browser, like Chrome—Bing's first "result" is instead a plea to "try the latest browser from Microsoft," with a convenient link to launch Edge. For me, however, this latest tactic blurs the lines a bit between encouragement and trickery. I think if you are searching for one web browser, and Microsoft offers you a link to another, it's fairly obvious you're choosing between those two programs. However, I can see how it might be confusing for someone looking for ChatGPT on Bing to see a search bar appear right away, with an encouraging message to get started then and there—especially if they don't know what Copilot is.
This is becoming a trend, Microsoft
Fast forward to August, and I now wonder how many people are going to use Copilot because they thought they had made it to ChatGPT or Gemini. In my humble opinion, if you're going to build a search engine, it should primarily point people towards the content they're looking for. Using your search engine as a vehicle to trick people into using your other services is dishonest, and, frankly, sad.
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