Now, Google is expanding its AI age verification tools beyond just its video streaming platform, to other Google products as well. As with YouTube, Google is trialing this initial rollout with a small pool of users, and based on its results, will expand the test to more users down the line. But over the next few weeks, your Google Account may be subject to this new AI, whose only goal is to estimate how old you are.
We do know some of the restrictions and protections Google plans to implement when it detects a user is under 18 years old. As I reported yesterday, that involves turning on YouTube's Digital Wellbeing tools, such as reminders to stop watching videos, and, if it's late, encouragements to go to bed. YouTube will also limit repetitive views of certain types of content.
You'll also notice your ads will be much less relevant to your interests and search history. Accounts under 18 don't have personalized advertising, which is a great choice for all of us—not just teens. Sure, it's good to limit targeted advertising toward younger people, but, as an adult, I certainly don't need to see the fruits of web trackers' labor manifest as pop-up ads. I try to disable personalized ads whenever I can anyway—but an ad blocker solves the problem entirely.
If Google's AI gets it wrong, it's on you
Part of the problem with outsourcing this type of work to AI is that the tech is not perfect. As a matter of fact, it often makes mistakes, and will undoubtedly label some adults' accounts as underage. While the above restrictions aren't particularly extreme, you probably don't want to deal with YouTube's encouragements to go to sleep, or arbitrarily losing out on features like Timeline.
I'm all for protecting kids online, but I'd argue that there should be ways to do it that don't involve sacrificing the privacy of every user on the web.
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