Back in 2019, Starbucks leaned into mobile ordering by opening its first store that didn't have baristas in green aprons taking orders and writing names on a cup. It was the first in a string of stores that served solely as a pick-up hub for orders placed through the mobile app. This format understandably picked up steam when the pandemic hit a year later.
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Starbucks not completely killing the concept, though—instead, it's evolving it, launching two new store concepts Niccol called "the coffeehouse of the future." These concepts will focus on mobile order and drive-thru, but will still have the option to go in and sit down. "We believe this new prototype will deliver an exceptional customer experience," Niccol said.
Niccol also said that Starbucks will soon launch Protein Cold Foam for its iced coffees. The topping will contain no added sugar and 15 grams of protein.
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