HTL Hoteles Is Balancing Technology and Human Touch ...Middle East

In an age of automation, the human touch remains the most valuable asset in hospitality. This challenge is especially acute in volatile markets like Argentina, where adaptability is paramount for success. Against this backdrop, HTL Hoteles offers a masterclass in balancing technology and human touch in hospitality, using technology not to replace service, but to empower it. This has created a uniquely resilient operational model. Shiji Insights spoke with CEO Javier Ferrarotti to gain insight into his vision. He reveals how a focus on guest experience, powered by smart data and an empowered team, has become their core commercial strategy, providing invaluable lessons on building a future-proof hospitality business.

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