Scandic Strengthens Presence in Norway – New Franchise Hotel in Florø ...Middle East

On December 1, 2025, the Comfort Hotel Victoria in downtown Florø will change its name to Scandic Victoria Florø. The Helle family, which currently owns the hotel, will continue to operate under the Scandic brand according to a franchise agreement. The hotel will be Scandic’s 19th franchise hotel - an important part of the company’s long-term growth strategy. At the end of 2025, Scandic will open Scandic Victoria Florø, which will be the company’s first hotel in Norway’s most westerly city. Florø is known for its natural beauty and robust business community, making the city an attractive destination for business and leisure travelers alike. The Helle family, who signed the franchise agreement with Scandic, will continue to operate the hotel, and they have ambitious plans to continue developing it under the Scandic brand. Today, Scandic has 18 franchise hotels in Sweden and Norway, and Scandic Victoria Florø will be the 19th franchise in the company’s portfolio. Franchise hotels are im...

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