The US remains the top export market for Bordeaux wines, accounting for €400 million in annual sales—20% of the region’s total exports.
While US President Donald Trump announced a 15% across-the-board tariff, EU chief Ursula von der Leyen hinted at possible exemptions, stating that “zero-for-zero” agreements for alcohol could still be negotiated.
The tariffs compound existing struggles, including declining consumption and overproduction, which have already pushed a third of Bordeaux’s 5,000 winegrowers into financial distress.
Co-director Sebastien Moses revealed they had stockpiled inventory preemptively but warned this was not a sustainable solution.
Jacques Bouey, CEO of Bouey wines, noted his firm had diversified exports to mitigate risks. “Commercial strategies can no longer rely on one or two markets,“ he said.
With Trump’s shifting deadlines—from 10% to 30%—Tapie warned, “At 30%, no. End of story.” The industry now faces a critical wait for final tariff terms, with August 1 looming as the next decisive date. - AFP
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