In a world defined by digital discovery and borderless creativity, the future of music isn’t born in one place – it blooms everywhere at once.
NEXT GEN, Billboard Georgia’s first-ever international editorial project, captures this global rhythm through a handpicked lineup of 24 rising artists from nine countries – each redefining what it means to be part of the sonic DNA of a new generation.
From Georgian soul and Italian rap rebellion to J-pop reimaginings, Afro-French lyrical fire and vibrant Vietnamese pop, these artists aren’t just riding trends – they’re creating them. One viral verse, sold-out show or heart-wrenching hook at a time, they’re shaping the sound of tomorrow.
This project was made possible through close collaboration with our extended Billboard family – including Billboard Italy, Billboard China, Billboard France, Billboard Japan, Billboard Vietnam, Billboard Philippines, Billboard Argentina, Billboard UK and Billboard Georgia – each of whom contributed their vision, insight and artist picks to build this truly global showcase.
As the first Billboard territory in Eastern Europe to lead an editorial initiative of this scale, Billboard Georgia is honored to contribute to this global conversation.
NEXT GEN is more than a spotlight – it’s a statement.
A love letter to the voices rising worldwide.
And a mirror reflecting what’s next for the music industry.
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