Conventional wisdom holds that cleaning up a company’s environmental record is more expensive than paying fines, settling with plaintiffs, or dodging the liability altogether. That understanding guided decades of corporate behavior, from dumping carcinogens into California’s drinking water supply to faking emission tests on diesel cars.But a growing body of research challenges that notion. Since 2015, studies have suggested that the cost of improving a company’s environmental record is no cost at all, but rather an investment that boosts profits, efficiency, and competitiveness.Fanny Hermundsdottir and Arild Aspelund, researchers at the Norwegian University of Science and Technology, reviewe
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