CRC Group has unveiled its ultra-luxury experiential residential development, The PERIDONA. Nestled within the Jaypee Greens Golf Course in Greater Noida, the project is being developed at a cost of US $180mn (excluding land costs). CRC said the move signifies its aspiration to elevate its portfolio into the ultra-premium segment.
The PERIDONA project boasts an accomplished gamut of firms including Killa Design, known for its work on Dubai’s Museum of the Future, and Rockwell Group, a New York-based interior design firm, which will bring its expertise to the project to create a luxurious ambiance, said a statement.
Gensler Architects will ensure the project’s architectural vision, while SWA Group, experts in sustainable landscape architecture, will contribute to the project’s green features. Lastly, MACE, specialising in precision project management and execution, will oversee the project’s execution, the statement added.
Kunal Bhalla, Founder & CEO, CRC Group commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living.”
“We have carefully selected best-in-class materials and curated exceptional amenities many being introduced in India for the first time to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More’, with abundant amenities that define a luxurious way of life,” he explained.
Salil Kumar, Director (Marketing & Business Management), CRC Group remarked, “This project is a testimony to our commitment to global standards. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy – an essential attribute in modern luxury living.”
Construction is slated to commence next month. With the upcoming Noida International Airport, set to become the world’s fourth-largest – just a 20-minute drive away, this proximity not only enhances the project’s connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment, the firm concluded.
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