That's what happened this week when I decided to try Poshmark's "Promoted Closet" feature, which allows you to pay a little money to have your sale listings promoted to potential buyers. I'm in several resale forums and see posters denigrating the feature all the time, but as usual, my initial suspicion that people are just generally too critical was correct: I do love Promoted Closet. Still, I noticed right away that it's not necessarily suitable for everyone.
What is Promoted Closet?
You get a free one-week trial before you start actually paying, which is what convinced me to finally try it. I already pay for third-party apps like Vendoo and PrimeLister, which help me crosspost my for-sale items across various marketplace apps and give me a little help running my shop through automations, so the idea of paying for a third thing was daunting. I decided to give it a shot and see if it worked well enough to justify continuing to pay and, perhaps, canceling one of my other app subscriptions.
Within two days, I made $115 in sales from promotions—but that was off one sale (I'll touch on that more in a moment). The other basics you need to know are these: Opting in to Promoted Closet gives you access to a dashboard that breaks down how many clicks you've gotten and what you paid per click. It tracks sold listings, too, and outlines your return on investment. The money you pay comes off a debit card, not out of your Poshmark balance, so you'll get a traditional charge.
Promoted Closet stats. Credit: Lindsey EllefsonI noticed a greater amount of likes on certain listings over the last few days, but can't prove they came from the promotion, although I think they did. When someone likes a listing, you can send them deal offers or move their liked listings into a bundle that makes it easier for them to buy from you in bulk, so to me, likes are the most critical part of Poshmark selling. Seeing how many of those I got from the promotion would make me more inclined to keep paying, provided I got a lot—even if someone only "likes" something during a week-long promotion campaign, they are more likely to buy it in the future, making the campaign more worth it.
Other criticism comes from those who didn't notice an uptick in sales despite paying for the promotion. I have some theories on that.
Who should try Promoted Closet?
The promotions appear in search results, right? That means that if you're selling a lot of unknown brands or random goods, there's a higher chance few people will be searching for them during your one-week campaign period.
I am not saying you shouldn't list unknown brands or random tchotchkes—but if that's all you're selling, promotion might not be worth it for you. If you have listings from well-known, popular brands, promotion is a much better idea.
On my $115 sale, I made $92 after Poshmark took its cut. My "spend" on promotions so far is about $9, so if I weren't using the free trial, I'd already be down to $83 profit. That's still not too bad, all things considered, but if my promoted sale had been for something cheaper, I can see how spending on the promotion campaign could eat up the majority of your earnings really quickly.
I do like this feature and will continue to use it, but only because I have many listings for high-search, high-value goods. If that's not what you have, maybe stay away, although it certainly can't hurt to test the week-long free trial.
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