Art Chansky’s Sports Notebook is presented by The Casual Pint. YOUR place for delicious pub food paired with local beer. Choose among 35 rotating taps and 200+ beers in the cooler.
Brandi Chastain and science made the sports bra famous.
Do you believe the sports bra has a Wikipedia page? It does and features the Cal and Santa Clara women’s soccer star who pulled off her game jersey and celebrated a World Cup Title in her sports bra.
In 1999, at the FIFA Women’s World Cup Final after scoring the fifth kick in the penalty shootout to give the United States the win over China, Chastain spontaneously pulled off her jersey and fell to her knees amidst cheers and gasps. The image is an iconic photo of Brandi toasting her team’s soccer victory, the first time an international women’s team athlete had shown her sports bra.
The first general exercise bra had nicknames after being invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith’s assistant, Hinda Schreiber. They complained about their painful experience exercising in ordinary bras, having to deal with runaway straps, chafing and sore breasts. Lindahl and Smith actually sewed two jockstraps together and nicknamed it a “jockbra.” It was later renamed a “jogbra.” One of their original Jogbras is bronzed and on display near the costume shop of their local theatre. Two others are housed by the Smithsonian and the New York Metropolitan Museum of Art.
In 1990, Playtex purchased Jogbra from Lindahl and her partners. This was followed by research by Christine Haycock, associate professor of surgery at the University of Medicine and Dentistry of New Jersey. She measured breast movement of women running on treadmills. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breasts bounce.
Renelle Braaten, a Montana hairdresser, struggled to contain her DD-sized breasts while playing racquetball and volleyball. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk and founded Enell Incorporated. After considerable lobbying, she persuaded Oprah Winfrey in 2001 to try her bra. This led to very positive reviews in O: The Oprah Magazine, an appearance on The Oprah Winfrey Show, and a huge surge in orders.
Now women openly wear their sports bras on a dog walk or a jog, and all the track and field sports . . .feature women wearing their branded sports bras.
The most common sports bra is basically designed like a tank top with the bottom half cut off. Other designs use gel and water pads, silver fibres, and air bags. A stitchless bra was made, molded, compressed and shaped. A compressed bra is designed to push and tighten the chest to reduce movement and bounce. Other bras are knitted in circular patterns, giving varying stretch and support and reducing irritation by drawing perspiration away from the skin.
Just imagine how much NIL money Brandi Chastain would have made by revealing her sports bra to a hundred thousand fans at the Rose Bowl and a national TV audience.
chapelboroaudio.s3.us-east-1.amazonaws.com/2025/07%20-%20July/21/Art%27s%20Notebook%20072125%20-%20FINAL.mp3
Featured image via Associated Press/Mark J. Terrill
Art Chansky is a veteran journalist who has written ten books, including best-sellers “Game Changers,” “Blue Bloods,” and “The Dean’s List.” He has contributed to WCHL for decades, having made his first appearance as a student in 1971. His “Sports Notebook” commentary airs daily on the 97.9 The Hill WCHL and his “Art’s Angle” opinion column runs weekly on Chapelboro.Chapelboro.com does not charge subscription fees, and you can directly support our efforts in local journalism here. Want more of what you see on Chapelboro? Let us bring free local news and community information to you by signing up for our newsletter.
Chansky’s Notebook: Sports Bra-vado Chapelboro.com.
Hence then, the article about chansky s notebook sports bra vado was published today ( ) and is available on chapelboro ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Chansky’s Notebook: Sports Bra-vado )
Also on site :