Housed at Cultprint on Lebuh Melayu, the immersive installation titled We Need to Talk transforms the gallery into a full-fledged airport terminal, complete with a faux check-in counter, a “runway” bench, a conveyor belt and a cockpit-style console, along with limited-edition boarding passes and class-themed merchandise packs.
The airport metaphor serves as setting and satire. In his ongoing intellectual property dispute with an airline over the unauthorised use of his artwork, Zacharevic has transformed his studio into a powerful platform advocating for artists’ rights.
Zacharevic also pointed out that such commercialisation, when carried out by powerful corporations, is often accompanied by fierce protection of their own intellectual property (IP) rights while ignoring those of creators. According to the exhibition notes, most independent artists lack the legal and financial resources to defend themselves, leaving them at a disadvantage in corporate environments.
The exhibition includes limited-edition prints of aeroplanes, artist-designed passports, mock boarding passes and in-flight-style amenity kits divided into ticket classes – from economy to business and first class. Some visitors, depending on their “ticket”, receive mystery art prints or a curated pack of aviation-themed merchandise.
“This is a bit different from my usual art. It is not just paintings on the wall. It is conceptual. It is a bit of design, a bit of satire. It is about experience,” he said.
Aviation references and irony are woven throughout the space, from red and black plane artworks to first-class “boarding” perks and even mock in-flight food packs. The tone is playful and serious. While visitors may enjoy the novelty of unpacking an “in-flight” gift pack, the underlying message relates to a broader conversation around copyright, corporate appropriation and artistic agency.
We Need to Talk is open to the public on Fridays through Sundays, 12pm to 7pm, throughout July and August, at Cultprint, George Town. Entry is free, and merchandise proceeds go toward legal expenses and raising awareness about artists’ rights.
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