Much like Starbucks, Pizza Hut is banking on a big redesign to regain its top spot in the pizza kingdom. But rather than leaning into the brand's nostalgia, Pizza Hut is emulating modern fast casual leaders like Chipotle and Cava.
CNN went inside a remodeled Pizza Hut store, and it looks nothing like the one from your childhood. This store was designed for people on the go. In addition to a drive-thru and self-serve ordering kiosks, the store also features a central kitchen, where customers can see staff making their pizza, reminiscent of the assembly line at Chipotle. It also has a stack of heated shelves storing carryout orders for easy pick-up, reminiscent of Little Caesars' Pizza Portal. "The time is right when we think about a post-pandemic world that has become much more digital,” a Pizza Hut exec told CNN, explaining the logic behind the redesign.
For those hankering for an analog Pizza Hut experience, though, not all is lost. The chain still operates several Pizza Hut Classic locations across the country, featuring the iconic architecture on the outside and the red booths with checkered tablecloths on the inside. "It's just like I remember," food blogger Beauty and the Beets wrote, "with a jukebox too!"
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