AMAZON has been accused of secretly raising prices ahead of its annual Prime Day sale event.
Some consumers have taken to social media this week to argue the the e-commerce giant convinced them of deals that weren’t there.
GettySome shoppers are claiming Amazon’s Prime Day sales aren’t accurate (stock image)[/caption] GettyAmazon Prime Day lasts four days this year for the first time (stock image)[/caption]“We all know Prime Day is a scam, but it’s just so lazy now I don’t know why they spend the money to advertise it,” a frustrated shopper fumed in a Reddit thread.
They proceeded to explain that ahead of Prime Day, which runs for four days this year from July 8 to 11, at least 20 items were bookmarked in their cart.
By the time the first day of Prime Day arrived, the customer claimed only 10 were marked as discounted from their previous listing.
Except, the discount marking was allegedly fake, per the shopper.
“The sale? Wasn’t one. Was just the same price it was before prime day, but with the red icon with a percentage off cause they rose the list price to make them look like they were on sale,” they claimed.
“Stuff like that should be outright illegal.”
Basically, the Amazon fan argued that the company quietly took the listing for a product and raised it just before Prime Day, so it could then lower it back to the standard price point.
Effectively, there’d be no change if that were accurate.
Another shopper claimed to have a similar experience, noting that “only one item” in their card had a lowered price, but “the rest were just the same as before, just with a different logo for Prime Day.”
Still, several others said their Prime Day discounts were the real deal.
“Wow, I’ve had the same 20 items in my cart for about a month now. The prices regularly go up and down a few cents. I checked everything yesterday. Today, yesterday’s prices were discounted anywhere from 25 to 50%!” a fellow consumer exclaimed.
“I saved a good chunk on makeup and body care today!”
“All my cat’s food is 50% off. Me love this scam,” another added.
TRACK IT DOWN
A third said they were “tracking two items” for about three months, and Prime Day sales showed that “both are a fair bit cheaper, cheap enough for me to finally buy.”
Top Early Prime Day Deals
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Next to a product listing, a “Price History” button should be available.
If not, it can be looked at through the company’s AI assistant, Rufus.
All customers need to type for Rufus is “show price history,” which should instantly show an easy-to-read graph of the products cost trends between 30 and 90 days.
PRICE COMMITMENT
Amazon told The US Sun in an email that it’s always focused on having the lowest possible prices across the widest product selection, on top of its reliable delivery services.
For Prime Day 2025, sales and deals are spread across millions of products in 35 different categories.
Prices are also lower than last year’s Prime Day event, according to Amazon.
Prime members in the United States also have more than double the deals at 50% off or greater than in 2024.
Amazon also said it either meets or beats prices at major retailers.
More details on Amazon’s pricing strategy can be found here.
The US Sun also has a complete list of the best Prime Day deals going on right now.
There’s even a slashed price on a $259 cordless power tool set to just $149, with shoppers calling it an “absolute game-changer.”
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