With this, Starbucks suffered. The company's sales fell for the last five straight quarters, according to CNN. In an attempt to win back customers, Starbucks is majorly overhauling all of its stores—and putting an emphasis on comfort.
Starbucks has ambitious plans to renovate all of its U.S. stores by 2028. In a lot of ways, the redesigns are reversing the decisions of the last few years. “It’s creating comfortable seating where people want to come in," the company's COO, Mike Grams, told CNN. "It’s not just the quick grab and go concept." Photos of a remodeled store in Bridgehampton, N.Y. feature long cozy booths and plenty of cushioned seats. Kiss those uncomfortable wobbly stools goodbye!
While larger locations have room for ample seating, it's unclear how the redesign will take hold in denser urban locales like New York City, where stores are smaller and don't have as much space to work with. One thing is for certain, though: the big purple armchairs Starbucks became famous for will not be returning. The past is in the past. Onwards and upwards!
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