What we don't expect to see is big Apple deals, let alone multiple Apple deals. The tech giant is notorious for keeping a tight hand on those purse strings during sales periods, and if we do see deals it's usually on the really expensive products like iMacs.
The new Apple Watch 10, Apple Watch Ultra 2 and Apple Watch SE have all been reduced, some of them by more than £100.
Interested? It's time to take a closer look at the deals available.
What Apple Watches are on sale this Amazon Prime Day?
Apple Watch Series 10
Why we chose it: The new Apple Watch Series 10 has the biggest display size yet, having been increased by 30% from the Series 9 and making it larger than even the Apple Watch Ultra. It also has a thinner casing, at just 9.7mm, and is fully kitted out with watchOS 11 and an all-new speaker that can play audiobooks and podcasts without the need of AirPods.
Buy Apple Watch Series 10 + Cellular for £499 £395 (save £104 or 21%)Buy Apple Watch Series 10 for £399 £295 (save £104 or 26%)Buy Apple Watch Series 10 with Milanese Loop for £799 £695 (save £104 or 13%)Apple Watch Ultra 2
Why we chose it: This watch is designed to withstand the most extreme conditions, having been tested from 500 metres below sea level to 9,000 metres above. It features advanced brightness of up to 3,000 nits, a flashlight boost, depth session logs and precision dual frequency, as well as Apple's brand new gesture feature, the double tap, which allows you to answer calls, snooze timers and more by simply tapping your thumb and index finger together.
Buy Apple Watch Ultra 2 + Cellular for £799 £659 (save £140 or 18%)
Apple Watch SE (2nd Gen)
Why we chose it: The Apple Watch SE is Apple's lower-priced model, but it still gives you the 'ultimate fitness experience' with heart rate monitoring, a huge range of exercises and sleep measuring, and this is the lowest price we've seen on it all year.
Buy Apple Watch SE (2nd Gen) for £219 £185 (save £34 or 16%)
More smartwatch Amazon Prime Day offers
Garmin Venu 3S
Why we chose it: Garmin is often the brand of choice for hard-core exercise, so don't miss out on these two price drops.
Buy Garmin Venu 3S for £362.55 £307.99 (save £54.56 or 15%)Buy Garmin Forerunner 255 Music for £349.99 £199.99 (save £150 or 43%)Samsung Galaxy Watch6
Why we chose it: Samsung watches go on sale more often than other brands, but you still shouldn't ignore a £150 saving.
Buy Samsung Galaxy Watch6 for £399 £245 (save £154 or 29%)
Google Pixel Watch 3
Why we chose it: A saving of £112 is certainly nothing to sniff at when it comes to this high tech offering.
You can also check out when does Amazon Prime Day end and the iPhone Amazon Prime Day deal.
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