‘Micro-efficiency’ gurus have it all wrong ...Middle East

Welcome to the world of micro-efficiencies, where every single waking moment can be optimised in order to prise precious time from the jaws of wasted time and defeat. 

If I sound a little sarcastic, it’s because of the sting of self-recognition. I, too, was once the kind of person who laid my clothes out the night before and brushed my teeth in the shower. At the time, I described these as life hacks. But calling them micro-efficiencies has a different ring to it – instead of making life easier, they are about optimising your time so you are more productive.

Didn’t listen to an intellectual podcast on your way into work? You dummy – you just wasted a 45-minute commute. Want to natter to a colleague on your break instead of going outside and getting in some of your 10,000 steps, all the better to get some vitamin D? Well done, you’ve just made yourself unfit and vitamin deficient. Didn’t fire off a few emails while queueing up for a coffee? You’re never getting that promotion. When does it end?

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The problem comes when these supposedly small habits take over your life, and failing to abide by them makes you feel inadequate. Something that was meant to streamline drudgery suddenly becomes the arbiter of your existence or an expensive new addiction.

Self-optimisation is a modern-day obsession, with an entire cottage industry of aspirational TikTok influencers and entrepreneurs hawking digital planners and productivity worksheets. The irony is that the more you watch their content, the less time you actually have to get on with the stuff you were actually meant to do.

I started to feel resentful. Instead of simplifying my to-do list, it felt like I was overcomplicating it with more tasks. It’s high time to bin pointlessly chasing productivity. Instead, we should ask ourselves exactly why we feel so overwhelmed.

Forget trying to squeeze more in and doing everything at once. Maybe we would be better off doing less and taking our time with the things we choose to do. We may think that segmenting life into performance-boosting side quests will help to quiet the chaos around us – but in many cases, it simply adds to the din.

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