MS Dhoni had recently filed to secure the phrase under Class 41 for services linked to education, entertainment, sports, and training, and even his application was accepted and published by the Trademarks Registry on June 16, 2025. The publication opened a 120-day window for public objections.
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'Term ‘Captain Cool’ is a generic and laudatory expression.
The notice reads, as reported by Bar and Bench: “This is a deliberate and mala fide attempt to circumvent objections raised during multiple hearings. The term ‘Captain Cool’ is a generic, laudatory expression that has been used for multiple sportspeople. It cannot be monopolized by any individual, regardless of their fame or public persona.”
They also argued that no rule in the Trade Marks Act allows changing key details of an application during the examination stage. They’ve further claimed that MS Dhoni’s side hasn’t given any real proof to back their claim that the phrase “Captain Cool” is strongly linked to their brand.
The legal fight over the famous nickname continues, as there’s no evidence of the phrase being actively used or promoted in connection with sports training services in the public domain.
The Trademarks Registry asked to reject MS Dhoni’s trademark request
The opponent also pointed out that MS Dhoni’s team claims the phrase has become distinctive, but they haven’t submitted any real proof, like ads, brand promotion, or public recognition, showing that it is known for offering sports or training services.
The notice concluded, “Accordingly, no proprietary rights or exclusivity can be claimed over such a generic phrase, and any attempt to do so is legally unsustainable and contrary to the basic principles of trademark law.”
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