The End of Standards? Why AI Might Finally Break Down Hotel Tech Silos ...Middle East

At HITEC 2025 in Indianapolis, we caught up with Ira Vouk, Editor-in-Chief of the 2025 edition of the Hotel Yearbook – Technology Edition. A respected voice in hospitality tech, Ira curated a remarkable collection of essays from over 35 industry leaders, each offering their outlook on where hotel technology is heading. In this interview, she reflects on the themes, surprises, and controversies behind the publication, and shares her own bold view on how AI could disrupt the long-standing standards that have held hotel tech together , or perhaps back.

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