This year's sales event is set to last four days from 8th to 11th July – even longer than its owners wedding – with hundreds of tech deals, homeware offers and subscription savings set to come out of the woodwork.
New to 2025, Amazon has also introduced Today’s Big Deals, featuring daily themes picked exclusively for Prime members and limited-time ‘New Deal Drop’ deals launching at midnight every day throughout the shopping event.
For the best recommendations and handy information, you can always trust RadioTimes.com. Our team has been dabbling in sales periods for years, and we're more than used to sifting the real deals from the duds. If you want to take a look at all the latest Amazon Prime offers we've found, head over to our tech section, or for now, stay on this guide for everything you need to know about Prime Day.
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What date is Amazon Prime Day 2025?
Amazon Prime Day will officially kick off at midnight (00:00) on Tuesday 8th July but we wouldn't worry about getting up at the crack of dawn as the sales event will last for four days.
Deals will officially end at 23:59 on Friday 11th July. So make sure there's nothing left hanging around in your basket by then.
Do you need to be an Amazon Prime member to get Prime Day deals?
The good news is you can sign up at any time over the Prime Day period. Plus, you'll get a 30-day free trial to start you off.
To sign up, simply head over to the Amazon homepage and select 'join Prime'.
Technically? Amazon Prime Day comes once a year.
If you want to put it in your calendar: First there's the Spring Deal Days in March, then there’s the current Prime Day in July, followed by a third sale in October – which last year was known as the Amazon Big Deal Days.
After all that, it's still not over, as Black Friday runs across November, followed by the Boxing Day sales in December. So, even if you miss out on this year's sale there's plenty to look forward to.
Best early Amazon Prime Day deals you can't miss
Get four months Amazon Music
Why we chose it: Normally, Amazon Music will set you back £10.99 a month, which means you would be saving nearly £44 on millions of songs from your favourite artists.
Get four months' free Amazon Music Unlimited
Ring Battery Video Doorbell and Ring Indoor Camera | £149.98 £54.99 (save £94.99 or 63%)
Why we chose it: At-home security is all the rage, so make sure you don't miss out on this great deal.
What's the deal: Amazon is offering an early promotion on select products where you can buy four items and save 5% overall. Products range on everything from LEGO sets to cleaning items to cat food.
Buy four items and save 5% at Amazon
Up to 50% off movies and TV on Amazon Prime Video
Why we chose it: This is a great deal if you've been meaning to rent a must-see blockbuster for a while.
Sign up to Amazon Prime Video
Nespresso Vertuo Plus Coffee Pod Machine | £148 £75.99 (save £72.01 or 49%)
Why we chose it: This machine is a perfect easy-to-use choice for coffee lovers and Nespresso often run deals on their pod subcriptions.
Buy Nespresso Vertuo Plus Coffee Pod Machine for £148 £75.99 (save £72.01 or 49%) at Amazon
eufy Security Video Doorbell | £159.99 £89.99 (save £70 or 44%)
Why we chose it: If you've been waiting to upgrade your security setup, now is the time to do so. Most smart doorbells sit upwards of £100, so this is a great deal to get you going.
Buy eufy Security Video Doorbell for £159.99 £89.99 (save £70 or 44%) at Amazon
Echo Dot (5th generation) 2-pack and Smart Light Bulb | £129.97 £65.98 (save £63.99 or 49%)
Why we chose it: This is a great package if you've been looking to add a few piece of smart tech to your home.
Buy Echo Dot (5th generation) 2-pack and Smart Light Bulb for £129.97 £65.98 (save £63.99 or 49%) at Amazon
Amazon Prime Day vs Black Friday: Which shopping event is better for you?
For instance, you may think that Prime Day is the longer of the two; running across four days while Black Friday is just one holiday (this year Friday 28th November). However, in the last decade Black Friday has expanded to encompass pretty much the whole of November, with deals popping up throughout the entire month.
So what's the real difference? Often it's down to the products and what you're after. Unsurprisingly, Amazon Prime Day is best time to scoop up an Amazon-owned product, this year we're expecting huge discounts on Amazon Echo's, Amazon Fire Sticks, Kindles, Ring Doorbells, as well as Amazon's streaming services like Prime Video and Amazon Music. It's also normally a big one for kitchen appliances and homeware, like Ninja products.
Why not also take a look at the best Disney Plus offers and best Paramount Plus offers?
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