‘F1’ Races Past ‘Napoleon’ to Become Apple’s Biggest Box Office Hit at $293 Million

Movie," starring Brad Pitt, highlights a significant milestone for Apple as it has become the company's highest-grossing film, amassing $293 million in just ten days . This remarkable achievement not only surpasses its production budget of $250 million but also eclipses other notable releases from Apple, such as "Killers of the Flower Moon" and "Napoleon," which grossed $158 million and $221 million respectively . The film's impressive performance can be attributed to its thrilling action sequences and broad appeal across various demographics.

WWDC, were met with a lukewarm reception from Wall Street. However, Apple celebrated the successful debut of its first blockbuster movie, "F1," which earned over $155 million and positive reviews its opening weekend. "F1" exemplifies Apple's strength in long-term investments, particularly evident in the growth of its services business since Apple TV+'s launch in 2019.

There was a growing internal sense that if a crowd-pleaser like “F1” didn’t work on the big screen, Apple would be better off abandoning the movie business in favor of television. After all, the company has fielded plenty of small screen successes on AppleTV+ including “Severance” and “Ted Lasso.”

Joseph Kosinski's "F1" has found success in a crowded film market. Its financial performance highlights the rising popularity of motorsport stories and the broader audience appetite for high-energy entertainment. The film solidifies Brad Pitt's box office appeal and suggests Apple's growing ambitions in the film industry.However, critical reception has been more divided, with some praising the visceral racing sequences and Pitt's charismatic performance, while others criticize the formulaic plot and reliance on spectacle over substance.

 The film's long-term impact remains to be seen, but its initial success points to a potential franchise for Apple and a continued interest in big-budget action films centered around the world of Formula 1. The blend of Hollywood star power and high-octane racing action seems to have struck a chord with audiences, proving that even in a saturated market, a well-executed and star-studded film can still find its audience.

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Sara H

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