It only seems like yesterday that we were searching the web for the best Black Friday deals. But even if we haven't realised where the time has gone, our bank account certainly has...
Plus, for the first time ever, Amazon will introduce 'Today’s Big Deals': themed deals which are curated exclusively for Prime members. These Big Deals will include the 'New Deal Drop' offers, which will launch at midnight every day throughout Prime Day.
Amazon Prime Day 2025 isn't the RadioTimes.com team's first rodeo, having covered sales events such as Black Friday, Cyber Monday and Spring Deal Days for years now, so you can trust that our advice has first-hand experience from seasoned deals finders.
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How to get ready for Amazon Prime Day 2025Are Prime Day deals for Prime members only?How can I spot a genuine deal during Prime Day?What to avoid during Amazon Prime Day 2025Is Amazon Prime Day worth it?What other retailers are running UK sales?How to get ready for Amazon Prime Day 2025
Sign up to Prime. To take advantage of Amazon’s Prime Day offers, you need to be signed up to Amazon Prime.Create personalised deal notifications. Prime members can set up personalised deal notifications to be alerted products of their choice have new offers available.Start or update a wish list. Shoppers can create a wish list at Amazon ahead of Prime Day with items they're hoping will be discounted, and similarly to the deal notifications, if the items are reduced in price, they'll be the first to know.
Start your 30-day free Amazon Prime trial
You can sign up to Prime at any time over the sales period, and you'll get a 30-day free trial to start you off, before Prime renews at £8.99 per month.
Start your 30-day free Amazon Prime trial
How can I spot a genuine deal during Prime Day?
For the best recommendations and handy information, you can always trust RadioTimes.com. We've been monitoring sales events for years, and we're more than used to sifting the real deals from the duds, especially when putting together our monthly offers pages such as Xbox Series X deals and Meta Quest 3 offers.
You can also check the price history of an item using tools such as CamelCamelCamel, which is a free Amazon price tracker.
Plus, be sure to take a look at other UK retailers to see if those sites have greater offers on the item you'd like. We'll go into this in a bit more detail below as retailers, such as Currys, have launched counter sales events.
We know the feeling all too well: when you see a saving that looks almost too good to be true, purchase it, then resent its arrival, as did you really need a pizza oven as an eighth-floor flat owner?
Is Amazon Prime Day worth it?
Yes, we think Prime Day is worth it. However, we recommend considering other UK retailers, such as Currys, before you purchase on Amazon, as you might find a deal cheaper elsewhere.
Plus, if you're shopping for back-to-university essentials (either for yourself or your kids), Prime Day is a great way to secure a saving. Already, students can secure 50% off Amazon Prime, and we're certain we'll see savings on Amazon-owned services such as Audible and Amazon-owned products like the Kindle.
Start your 30-day free Amazon Prime trial
What other retailers are running UK sales?
AO | Great savings across home appliances like fridges, freezers and washing machines.Argos | Up to 50% off selected brands such as Dyson, Karcher and LEGO.Currys | 30% off across brands like Samsung, Philips and Shark, with fantastic savings on garden appliances like BBQs.JD Williams | Save on home, electrical, garden and toys at JD Williams.Very | Up to 30% off summer savings such as kitchen appliances, gaming, homeware, laptops and more.
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