Segmentation Recommendation Engines as the Next Big AI Tool for Hotels ...Middle East

Customer segmentation has been critical from day one for the modern hotel industry. More recently, with numerous data sets being merged due to technological advances, brands are starting to get quite granular with their KYC (know your customer) in terms of understanding where guests are coming from (channels and geography), why they are selecting your property (leisure, corporate, conference and so on) and what their buying (packages, upselling offers, onsite ancillary spend or others).

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