The “healthy food standard” will apply to retailers and manufacturers in England as part of a ten-year strategy to cut diet-related diseases, the Department of Health and Social Care (DHSC) said.
The government’s plan is a ten-year strategy to cut diet-related diseases. (Picture: Phillip Toscano/PA)
Supermarkets will be required to report sales data and those that fail to hit targets could face financial penalties, Nesta suggested.
Its modelling shows that raising the score by just two points would cut obesity by around a fifth over three years, helping more than three million people to achieve a healthier weight.
“This Government’s ambition for kids today is for them to be part of the healthiest generation of children ever. That is within our grasp. With the smart steps we’re taking today, we can give every child a healthy start to life.
“Through our new healthy food standard, we will make the healthy choice the easy choice, because prevention is better than cure.”
Ken Murphy, chief executive of Tesco, welcomed the announcement, while Simon Roberts, chief executive of Sainsbury’s, called it an “important and positive step forward in helping the nation to eat well”.
With PA
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