During the National Football League’s AFC championship broadcast last night, viewers were treated to a series of commercials from ViacomCBS touting its newly rebranded streaming service, Paramount+. Central to the ad—and to the service’s pitch to consumers—was the boast that Paramount+ includes live sports among its various offerings.The ad let an audience of millions of traditional TV viewers know they can also get the same live sports content they crave on the internet, too. Eventually, the internet will be the only place they’ll be able to watch a lot of that sports content.For a long time, live sports exclusive to streaming felt like part of a far-off future. Even with the old-fashioned
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