voco The Shelby – Myrtle Beach Introduces a New Era of Coastal Hospitality Along the Grand Strand ...Middle East

Just steps from the sea and brimming with Southern sparkle, voco The Shelby - Myrtle Beach officially opens today, inviting guests to relax, play, and stay their way in a boldly reimagined beachside retreat. Part boutique hideaway, part social playground, this whimsically coastal escape is where memories are made. Nicknamed the "Grand Strand" for its expansive, uninterrupted 60-mile stretch of coastline, a vibrant new chapter begins in Myrtle Beach’s storybook. The Shelby is the first voco hotel by IHG in South Carolina and a heartfelt tribute to its namesake: Shelby Ann Byrd, Myrtle Beach’s legendary hostess, athlete, entertainer, and coastal spirit. With every detail designed to honor her storied joie de vivre, voco The Shelby is not just a hotel, it’s a sun-kissed state of mind. "At voco The Shelby, we’ve created something that feels both refreshingly nostalgic and entirely new, where guests can truly come out of their shell," said Thomas Cooke, General Manager, voco The Shelby - M...

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