Ruby Group announces first hotel in Greece ...Middle East

This launch marks Ruby Group’s first step into the Greek market, further expanding its presence across the Southern Europe region with a new Lean Luxury hotel in central Athens. Set just off Omonia Square, one of the city’s most vibrant and historically rich neighbourhoods, the 114-room hotel will introduce Ruby’s signature relaxed, design-forward concept to one of Europe’s most dynamic tourist destinations. The project is being developed with Primetown Development, a Ruby Group partner known for its expertise in transforming urban real estate into high-quality hospitality space - a focus that aligns seamlessly with the Group’s own strategic approach to smart, design-driven conversions. The hotel will rise at Agiou Konstantinou 7, just steps from the Omonia metro station and within easy reach of key city landmarks including the Acropolis, Plaka, and Syntagma Square. With tourism in Athens showing continued growth and strong demand for thoughtfully positioned accommodation, the new Rub...

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