On Tuesday, June 24, White Lotus star Walton Goggins and popular sandwich chain Jimmy John's announced a new partnership that is part delicious sandwich, part bodice-ripping beach read.
Um, what?!
"Introducing The Blade and the Brine by Jimmy John's," says Goggins in the trailer in his steamiest voice. "Summer's sexiest sandwich-based romantasy novel. Get a tantalizing beach sandwich from our summer menu of ultimate temptation, and you'll get this titillating beach read. Order now in the Jimmy John's app, promo code BEACHREAD. As read by me. Wow."
The trailer made sure to emphasize that the acronym for "Summer Menu of Ultimate Temptation" is "SMUT."
Honestly, we might have to order one just to listen to Goggins' smutty new romantasy audiobook.
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