Meta, the parent company of Facebook and Instagram, is partnering with Oakley to launch new artificial intelligence (AI) powered glasses, the tech giant announced Friday.
The new smart glasses, like Meta’s earlier Ray Ban glasses, are equipped with a built-in camera, open-ear speakers and AI capabilities. The Oakley glasses also feature a longer-lasting battery and a higher resolution camera that can shoot 3K video.
“Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins – on and off the field,” Meta said in a press release, noting the glasses are geared toward "athletes and fans alike."
The initial Oakley Meta HSTN glasses will be available for pre-order starting July for $499, while the rest of the collection will be available later in the summer for $399.
Meta’s newest product launch comes as the tech giant continues to spend heavily on AI, most recently to acquire key talent.
The company confirmed last week that it was making an investment in Scale AI, reportedly worth about $14 billion, and hiring the AI firm’s CEO, Alexandr Wang, to work on its superintelligence efforts.
Meta is also in talks to hire Safe Superintelligence CEO Daniel Gross and former GitHub CEO Nat Friedman, according to multiple reports.
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