Prime Day 2025, which is scheduled from July 8 to July 11, Prime Gaming has announced an exciting initiative for its subscribers. Beginning June 17, members can claim six complimentary PC games, enhancing the value of their subscription during this promotional period. The titles available for free download include “Dungeon of the ENDLESS™ Definitive Edition”, “Tomb Raider I-III Remastered Starring Lara Croft”, “Saints Row 2”, “TOEM”, “Saints Row IV: Re-Elected”, and “STAR WARS™: Rebellion”. This offering not only exemplifies Prime Gaming's commitment to enriching the gaming experience but also serves as a strategic marketing tool to boost membership engagement.
Tomb Raider I-III Remastered collection comes as no surprise, since Amazon owns the publishing rights for the next Tomb Raider game. Still, it’s a collection of three games in one that only came out last year, so it’s a pretty good free game.
However, so are others in the collection, like Saints Row 2 and Saints Row IV: Re-Elected — two of the best-received games in the franchise.
Star Wars: Rebellion is a nice little bonus too, as it’s a fun little 1998 RTS game set in the franchise’s expanded universe. It wasn’t received amazingly upon release, but it seems to have found new life in the modern community, getting a “mostly positive” rating on its Steam page.
Amazon Prime Day started a decade ago with the inaugural event held on July 15, 2015 to coincide with Amazon's 20th anniversary. Since then, it has expanded to include more days, more countries and more fanfare — offering deals on everything from vacuum cleaners to dresses to AirPod Pro earbuds. 
The selection of games reflects a diverse range of genres and gameplay styles, catering to various preferences within the gaming community. For instance, classic titles such as “Tomb Raider” appeal to nostalgia-driven gamers, while modern entries like “TOEM” provide fresh experiences . By providing access to both iconic and contemporary games without additional cost, Prime Gaming effectively incentivizes users to explore new content and fosters a sense of community among players who share similar interests.
This initiative aligns with Amazon's broader strategy of enhancing customer loyalty through value-added services. By offering free games during a high-traffic shopping event like Prime Day, Amazon not only attracts potential new subscribers but also reinforces its existing user base's commitment . Ultimately, this promotion exemplifies how digital platforms can leverage special events to create meaningful engagement with their audiences while simultaneously promoting consumer spending during key retail periods.
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