Hilton to Debut in Takayama in 2026 Following Signing with JR Central Group ...Middle East

Hilton (NYSE: HLT) today announced the signing of Hilton Takayama Resort in partnership with Central Japan Railway Company and its subsidiaries; JR Tokai Real Estate Co., Ltd. and JR Tokai Hotels Co., Ltd. The JR Central Group currently operates the Hotel Associa Takayama Resort, located in Takayama, a renowned tourist destination in Japan known for its traditional streets, crafts, and local cuisine. The hotel will be rebranded under Hilton’s flagship Hilton Hotels & Resorts brand, marking Hilton’s first entry into Gifu Prefecture. This hotel will continue to be operated by JR Tokai Hotels Co., Ltd., which has cultivated many years of hotel management experience in Takayama. The interior design of the hotel will be carried out by Hashimoto Yukio Design Studio, with the renovation concept titled, "Art of Mountain Folk", inspired by the unique shapes and impressions created by the nature and craftsmanship of Takayama. This concept aims to express the beauty produced by the rich nature o...

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