box office debut of "Lilo & Stitch" by earning $83.7 million in its opening weekend. This achievement is noteworthy as it highlights the evolving landscape of animated films and their reception by audiences. While both films are products of DreamWorks Animation and Disney, respectively, their differing thematic elements and marketing strategies contributed significantly to their financial performances.
The reboot easily outpaced 2019’s “How to Train Your Dragon: The Hidden World,” which opened with $55 million. The latest film earned more than $114.1 million internationally, bringing the global total to $197.8 million.
“This is yet another example of a live-action remake really delivering on the promise of the marketing,” said Paul Dergarabedian, the senior media analyst for Comscore. “I think the longevity and playability of some of these films particularly in the summer has been nothing short of miraculous.”
Thames continued to be on edge as the two actors performed a scene together for the film’s executives. But when he delivered one of his scripted comedic lines, Parker broke character and burst out laughing, causing Thames to follow suit. Her flub, Thames said, instantly put him at ease and changed the course of the session.
It wasn’t until after they’d both won the roles that he learned the truth: “She said she messed up on purpose to make me feel better because she saw how nervous I was,” Thames said. “That was the sweetest thing anybody could have ever done.” (Parker noted that she was also nervous. “I was just trying to hide it a bit more than he was.”)
David A. Gross, who publishes FranchiseRe, said “How to Train Your Dragon” is more of a “hybrid film” akin to the “Sonic the Hedgehog” movies, because it combines animation with human characters.
The 2022 release of “Sonic the Hedgehog 2” grossed $71 million during its opening weekend, up from the first live-action remake’s $57 million opening.
Dergarabedian expects “How to Train Your Dragon” to continue to perform well despite Pixar’s “Elio,” which opens Thursday.
How To Train Your Dragon," coupled with its stunning animation and character development, likely played a crucial role in attracting a larger audience during its debut.
Moreover, the effective marketing campaign for "How To Train Your Dragon," which included engaging trailers and promotional material, helped generate significant buzz prior to its release. This strategic approach contrasts with the more subdued marketing efforts for "Lilo & Stitch." Consequently, the anticipation surrounding "How To Train Your Dragon" likely contributed to its impressive box office performance. Ultimately, this comparison illustrates how narrative depth and targeted marketing can significantly influence an animated film's commercial success.
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