Then, I saw the headlines from TechCrunch, Wired, and Business Insider, among many others, that sharply criticize the app's approach to privacy and security. That's because Meta AI isn't Meta's take on ChatGPT, Gemini, or Claude. Instead, it's half-chatbot, half-social media platform, where your requests and questions can be shared with the rest of the Meta AI community.
My first impression when scrolling through this feed was that it does seem like most users are in on the social aspect of the app. Some posts seem geared towards a public audience, with users commenting as they would on an Instagram of Facebook post. And, in fact, most of these posts are pretty harmless: a Maltese dog swimming in a pool; killer clowns from outer space; Nartuo and Deku clashing in an epic multiverse battle; and lots of anthropomorphic animals...so many anthropomorphic animals.
But every once in a while, you come across something that was clearly intended to remain private—at least between the user and Meta—and is now visible to me. I saw someone post a very close-up selfie asking for a beautiful yet realistic makeover. They didn't seem happy with the digital, carnival-like makeup the AI used, because they asked once again for it to look realistic. (It didn't.) Someone asked for a "skinny cute girl anthro lion in pink striped socks, poledancing in the club." (I can report Meta AI did animate this.) The same man then posted an image of himself with two women kissing in the background (those women were added by Meta AI in a separate request) and asked Meta to keep adding more and more women to the background. The sole comment I saw read: "these are publicly posted, my guy."
Meta AI is a privacy and security nightmare
In general, Meta has a poor reputation when it comes to privacy. (This is the company that allowed 87 million accounts to be exposed to Cambridge Analytica, after all.) But this app is a privacy and security nightmare.
But digging through the settings, there are some terrible defaults here. First of all, Meta will suggest your publicly-shared prompts on other platforms, like Facebook and Instagram. (You can turn this off from Meta AI's in-app settings by tapping your profile icon, then from Data & privacy > Suggesting your prompts on other apps.) Meta AI also keeps "background conversations" enabled, which basically listens to you when you leave the app or put your phone to sleep in case you want to keep chatting with Meta AI at any time. No thanks. (You can turn this off from Settings > Data & privacy > Voice.)
Too many people seem unaware that the posts they share with Meta AI of themselves with friends and family, or the deeply sensitive questions they entrust to the bot, are now public to the community of users scrolling through the Discover tab. Of course, there's always the chance that any one of these posts is an elaborate troll, especially with the recent media attention on Meta AI's app. But something tells me the person asking for help with their account ban is a real person, who had no idea their desperate conversation with a Meta product would end up on a public feed, let alone in this article.
Make all your public Meta AI posts private
Data & privacy > Manage your information. Tap "Make all public prompts visible to only you," then "Apply to all" to privatize all posts. Or, you can tap "Delete all prompts," then "Delete all" to get rid of them for good.
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