NBA, Take-Two Form New Media Company to ‘Celebrate’ Basketball, Extend Long-Standing Games Pact ...Middle East

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and taken things a step further in their long-standing partnership by announcing new joint venture media company, NBA Take-Two Media. “NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” NBA commissioner Adam Silver said in […]

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