Dubai: Unsolicited adverts have many ways to crop into your personal space, be it your mobile phones, social networking platforms or websites. But now, the UAE’s Telecommunications Regulatory Authority (TRA) has stepped in to help customers block unwanted text messages (SMS adverts). Reacting to the announcement, residents said they were eager to use the new service and put an end to unsolicited text messages. UAE social networking sites were abuzz these last few days with suggestions, comments and queries over the new regulation introduced by the TRA, which allowed mobile phone users to block SMS advertisements by simply sending a text message with the word "Ball" to 7726. In cooperation w
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