Currently, the IPL runs for around eight weeks, and Burman feels this window is much shorter than its international counterparts like America's National Football League (NFL) and National Basketball Association (NBA) League.
Burman feels that expanding the IPL window will also allow it to reach the same level of recognition, influence, and value. The Punjab Kings co-owner noted that the IPL is already a major player in terms of per-match value. At USD 16.8 million per match, IPL ranks second only to the NFL, which sits at the top with USD 36.8 million.
However, when it comes to overall brand value, the IPL still trails behind. According to investment bank Houlihan Lokey, the IPL's total valuation is around USD 16 billion, which is not much, as the NFL’s Dallas Cowboys alone are worth USD 9 billion.
IPL has the scale, now it's about consistency and depth: Mohit Burman
Mohit Burman was quoted as saying by PTI, “We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That's a different game. I think we need a 12-16-week window to get there.”
Read Also: Shashank Singh reveals how Josh Hazlewood totally broke him in IPL 2025 final
PBKS owner says IPL must grow beyond India without leaving home
Burman signed off by saying, “The fan experience must keep evolving. It's not just about cricket anymore—it's sport, entertainment, and culture all rolled into one. We don't need to take the IPL abroad—what we do need is to build global relevance. Content, players, and stories that connect with fans across the world.”
Notably, Punjab Kings had made it to the IPL finals after 11 years under Shreyas Iyer’s captaincy, but they lost the trophy to RCB earlier this week.
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