TARGET has promised it will work to improve checkout speed and convenience after a shopper blasted the retailer.
The major American discount chain has faced backlash over recent changes to its checkout system.
ReutersA Target shopper complained that there are not enough self-checkout machines[/caption]A frustrated shopper posted on the social platform X: “Why @Target are there only four self-checkout lanes in the Woodlands TX?
“Zero cashier lanes open. Fix this. 3x self-checkout and get rid of the unused wasted space.”
A Target employee responded via the chain’s customer service account: “We understand speedy checkout is important and we’re sorry to hear we let you down on your visit to our Woodlands location.
“We’ll be sure to share this with store leadership so they can work to make sure checkout is fast and easy for all our guests in the future.
“Thank you for shopping with us, we appreciate hearing from you!”
It comes as Target set a 10-item limit for self-checkout lanes at stores nationwide in March 2024.
The Minnesota-headquartered retailer said the move aims to improve efficiency and reduce theft and scanning errors.
But customers have complained that the 10-item rule creates longer waits as it puts more pressure on staffed lanes.
A key issue is that “Target has not uniformly increased capacity, which can lead to longer wait times,” explained retail analyst Neil Saunders.
Some staff ignore the policy, allowing shoppers with full carts to use self-checkout, he added, which annoys rule followers.
The item limit also caused some shoppers to worry that self-checkout might be removed from Target stores entirely.
A spokesperson for the company told USA TODAY: “Target is not removing self-checkout.
“We offer it in the vast majority of our stores and have no plans to change this.”
Since the update, transaction times are 8 percent faster and checkout wait-time scores have improved by 5 points, according to Net Promoter Score results shared by Target.
Other chains are also giving their checkout systems a revamp.
Walmart has removed machines in some stores, including in Shrewsbury, Missouri and Cleveland, Ohio.
Sam’s Club, owned by Walmart, is axing all self-checkouts from its 600 stores and replacing them with new technology.
Shoppers at the warehouse chain can scan items on their phones and pay using its Scan & Go system.
GettyWhile Target has come under fire for its self-checkout system, the chain insists self-checkout is here to stay[/caption] Read More Details
Finally We wish PressBee provided you with enough information of ( Target admits it has ‘let shoppers down’ with common checkout issue as customers demand they ‘fix wasted space’ )
Also on site :