The announcement video introducing player Ahmed Sayed, known as Zizo, to Al Ahly Club has ignited a massive reaction across social media platforms, garnering over 40 million views in less than 24 hours.
Ahmed Tharwat, Chairman of the executing company’s Board of Directors for the advertisement, revealed behind-the-scenes details of the production in a personal social media post.
Tharwat stated that the campaign kicked off in January 2025, following a meeting between his company and Al Ahly’s Football Company. The latter had established a clear strategic vision to evolve the presentation of sports content, with a focus on showcasing players professionally, befitting the club’s rich history and value.
Tharwat extended his gratitude to Al Ahly’s Football Company team, notably Engineer and Chairman Ayman Hussein, Vice-Chairman Ahmed Shams, board members Ahmed Hossam Awad and Wael Ziadeh, Executive Director Amir Tawfik, and Marketing Director Nayera Ali. He praised their pivotal roles in providing support and guidance throughout all stages of the campaign.
Regarding the execution, Tharwat noted the intense working conditions. This pressure led the team to utilize Artificial Intelligence (AI) techniques for certain scenes that couldn’t be filmed directly with the player, ensuring the advertisement’s completion without compromising its quality or impact.
Tharwat concluded his post by thanking the dedicated team, especially Director Saleh Nougara, who played a key role in overseeing the campaign’s execution. He emphasized that this success stems from meticulous planning and professional work, reflecting a new direction in sports content creation within Egypt.
Al Ahly Club has officially announced on Friday the signing of Zizo as a free agent during the current summer transfer window, following the expiration of his contract with Zamalek. Zizo signed a four-season contract with Al Ahly and will begin his journey with the team in the 2025 FIFA Club World Cup.
Video: Zizo’s Al Ahly announcement breaks records with over 40 million views Egypt Independent.
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